Smart Television Market 2021: Industry Size, Regions, Emerging Trends, Growth Insights, Development Scenario, Opportunities, and Forecast By 2027
Smart
Television Market Analysis, Trends, Size, and Forecast. Smart Television Market
Industry Overview, Market Growth, Market Share, Syndicate Report, and Business
Research Reports – US and UK
Description
Smart Television Market: by Screen Type
(Flat and Curved), by Display Type (LCD, LED, Plasma, Organic Light Emitting
Diode, and QLED), by Resolution Type (UHD TV, HDTV, Full HD TV, and TV 8 K), by
Screen Size (32 inches and lower, 32+ to 55 inches, 55+ to 65 inches, and Above
65 inches), by Application (Residential and Commerical), and by Region – Global
Industry Sizing, Growth, Trend, Opportunity, and Forecast (2021–2027)
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The smart television market report covers a
thorough analysis of the market dynamics, business models, segmental/regional
analysis, and respective market shares and strategies adopted by the key market
players operating in the global market. It entails an in-depth analysis of the
factors influencing the global market and market statistics indicating
region-wise and segment-wise market share/growth analysis. The study of the
report will outlook one of the most exhaustive analyses of the market, capturing
all the aspects of the smart television industry.
Smart Television Industry Outlook
The global smart television market size was
valued at USD 190.2 billion in 2020 and is expected to grow at a 14.2% CAGR in
2021-2027. Television has been the main source of entertainment. There is a
growing preference for smart offices and smart homes with the advancement of
technology, where smart television is an important part of it. Smart television
serves its original entertainment purpose and functions as a DVD player, music
player, and internet-based applications, i.e., transforming it into a computer
such as streaming videos from online streaming platforms such as Amazon TV,
Netflix, Hulu, and Google Movies. The screen size, display type, and resolution
also affect the demand and sales of smart televisions integrated with smart
features.
Smart Television Market Dynamics:
The wide availability of diversified content for
consumers to witness that smart television has been clinically driving the
global smart television market growth. Furthermore, the smart television
provides the consumer with complete home entertainment. It's got everything we
imagine on television. This can be called an extended version of the smartphone
or an upgraded version. These applications previously developed for smartphones
are now seeking their market in the category of smart television. Android, a
major player in the smartphone industry, is now gaining good exposure in the
smart television market; the only difference is that a large audience on an
individual uses smartphones compared to a smart television.
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Impact of COVID-19 on Smart Television Market:
A comprehensive analysis is conducted on the
presence of the smart television industry across different regions &
countries, top market share of companies, growth rate & analysis of prices.
The serious disruptions caused by COVID-19, recovery measures, innovations, new
technologies, & emerging sectors are evaluated. The COVID-19 pandemic has
drastically affected all consumers' lifestyles and routines. In-home video
consumption has been driven to unprecedented levels by shelter-in-place orders
and work-at-home mandates.
However, in terms of supply, due to the closure
of borders, the market is becoming negatively affected, thus affecting the
entire global smart television supply chain. For instance, TCL's panel
manufacturing subsidiary, CSOT, is the epicenter of the COVID-19 outbreak in
Wuhan. TCL is struggling to run the panel manufacturing facility and its supply
to the smart television manufacturing unit.
Scope of the Report
The report outlines the study of the smart
television market based on screen type, display type, resolution type, screen
size, and application.
Based on screen type, the smart television
market is segmented into –
·
Flat
·
Curved
Based on display type, the smart television
market is segmented into –
·
LCD
(Liquid Crystal Display)
·
LED
(Light Emitting Diodes)
·
Plasma
·
Organic
Light Emitting Diode
·
QLED
(Quantum DotLED)
Based on
resolution type, the smart television market is segmented into –
·
UHD TV
·
HDTV
·
Full HD
TV
·
TV 8 K
Based on
screen size, the smart television market is segmented into –
·
32
inches and lower
·
32+ to
55 inches
·
55+ to
65 inches
·
Above
65 inches
Based on
application, the smart television market is segmented into –
·
Residential
·
Commercial
Smart Television Market: Regional Outlook
From a geographical viewpoint, the smart
television market is segmented into North America, Asia Pacific, Europe,
South America, and Middle East & Africa (MEA). In 2019, Asia-Pacific was
expected to dominate the smart television market. It was expected to continue
to dominate over the forecast period, owing to growing demand from end-users
and the emerging economies of India, China, and Japan for smart televisions.
Consumer's growing net disposable income has been an important factor in the
region's continued demand. The growth is also attributed to the increasing
popularity of OTT VOD platforms across this region, such as Amazon Prime Video,
Netflix, HOOQ, and others. The availability of supporting content for these
devices, such as HD videos, HD set-top boxes, and games, has also acted as a
demand-generating catalyst.
Competitive Landscape –
The leading smart television manufacturers in the global market
include Samsung, Sony Corporation, LG Electronics, Google, Panasonic, and Sharp
Corporation.
Other smart TV manufacturers include XIAOMI, Kodak, TCL, and
others.
·
April
2020 — Sony Electronics Inc. revealed the pricing and availability of the
latest 2020 LED and OLED TV models announced at CES 2020 earlier. Sony's
processors will power the TV lineup 2020 with the advanced TRILUMINOS Display
color and gradation. The TVs are also equipped with Google Assistant to help
you access entertainment quickly, control smart devices, get on-screen
responses, and use your voice more.
·
March
2020 — LG Electronics announced the sale of its 2020 TV lineup, consisting of
14 OLED models, including the GX Gallery series, 8 K ZX models, and 4 K Ultra
HD TVs.
The smart television market report provides a
thorough analysis of macro-economic factors and every segment's market
attractiveness. The report will include an in-depth qualitative and
quantitative assessment of the segmental/regional outlook with the market
players in the respective segment and region/country. The information concluded
in the report includes the inputs from industry participants and industry
experts across the value chain.
Smart Television Market Report Covers Comprehensive
Analysis On:
·
Market
Segmentation & Regional Analysis
·
Market
Size of 10 years
·
Pricing
Analysis
·
Supply
& Demand Analysis
·
Product
Life Cycle Analysis
·
Porter's
Five Forces & Value Chain Analysis
·
Developed
& Emerging Economies Analysis
·
PEST
Analysis
·
Market
and Forecast Factor Analysis
·
Market
Opportunities, Risks, & Trends
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